Machine Learning trends or the Next Generation of Mobile Apps

Tractica, a market intelligence firm that focuses on human interaction with technology, forecasts that annual worldwide artificial intelligence revenue will grow from $643.7 million in 2016 to $38.8 billion by 2025.

This extraordinary growth can be largely attributed to advances in machine learning, a type of artificial intelligence that automates analytical model building, allowing computers to adapt to new circumstances and to detect and extrapolate patterns, as explained by Peter Norvig and Stuart J. Russell in Artificial Intelligence: A Modern Approach.

Artificial Intelligence revenue will grow from $643.7 million in 2016 to $38.8 billion by 2025

Already, some of the world’s largest smartphone manufacturers, such as Huawei, are using advanced machine-learning algorithms to make their devices run faster and smoother. Bo Begole, VP and Global Head of Huawei Technologies’ Media Lab, thinks that “these and other as-yet-unpredicted applications of machine intelligence will change how to live and work.”

Machine learning fundamentally relies on a steady supply of vast quantities of data, and no other company has access to more data than Google. Unsurprisingly, Google is at the cutting-edge of machine learning. Last year, the company announced that Google Translate is switching to Google Neural Machine Translation (GNMT), which is a new translation system based on sophisticated machine learning algorithms that provide significant improvements in translation quality. Similar algorithms also improve the accuracy of Google’s turn-by-turn navigation, voice search, or image recognition.

Google Translate is switching to Google Neural Machine Translation (GNMT)

But it’s not just Google who uses machine learning to develop state-of-the-art solutions to a wide variety of problems. With machine learning, mobile app developers don’t need to spend long hours programming knowledge into logic frameworks. Instead, they can create machine learning systems capable of analyzing data for statistical correlations, patterns, probabilities, and other features. This means smarter apps for less money.

Machine learning will generate smarter apps for less money

As we move closer to the connected era powered by billions of IoT (Internet of Things) devices, it will be easier than ever to gather accurate data, which is the key to machine learning. According to CMO— a provider of marketing insights, expertise, and inspiration aimed at helping CMOs, senior marketers, and their teams — the number of Internet-connected things will reach 50 billion by 2020. Annual revenues for IoT vendors are expected to exceed $470 billion.

The number of Internet-connected things will reach 50 billion by 2020

In just a few years, machine learning will play just as important role when it comes to the success of mobile applications as user experience design and polish do today. It makes sense to hire a mobile app developer who is at the cutting edge of technological progress and understands how to use machine learning to develop mobile apps that are guaranteed to stand out and attract users. You guessed it right! Someone like bromin7.

How to Get Users to Test Your New App?

So, you’ve built a new app, showed it to a close group of your friends and coworkers, but are now stuck thinking how you can get more users to test the app and get unbiased feedback. In this article, we’ll show you two different but equally efficient ways how to receive valuable responses from real users.

Attracting Users Without Paying a Single Cent

 

If you are a single developer or a very small startup, chances are that you need to cling to every dollar, minimizing expenses whenever you can. In that case, your best strategy is to actively reach out to potential users through various social media networks and news sites.

The key is to focus on giving users something valuable — something they want. A site like Quora is a perfect example of a social platform through which you can get users for free. Simply look for relevant questions and problems that your new app answers, and don’t forget to mention that the app is still new and you appreciate any feedback you get.

Alternatively, you can market your app on Reddit or relevant sites and blogs, such as Hacker News. Again, don’t just go around pushing your app on random bystanders. Instead, focus on presenting how exactly they will benefit from it, and make sure to ask for feedback. You can often get more users to give you feedback if you present your app in its early stage. There’s just something alluring about the opportunity to try an alpha version of an app that could become the next big thing.

Paying Users to Test Your New App

The cost-saving method has a few disadvantages. First, there’s no guarantee that you get any feedback at all. Second, the feedback you get could be of very low quality. After all, there’s only so much you can ask people to do for you without providing adequate compensation for their time and effort.

A very good option is to use mTurk.com, a crowdsourcing Internet Marketplace owned by Amazon. It doesn’t matter how large or small your budget is, with mTurk, you are guaranteed to get results, as there are always people looking to earn a few cents by completing various odd jobs.

A step-up from mTurk is a site like Fiverr or UserTesting. There, you’ll encounter people who specialize in app testing, making it that much more likely that you’ll get the right kind of feedback. Of course, expect to pay more as well.

Be Ready for the Feedback

It may not seem that way, but getting users to test your new app is just the beginning. The next step is to process all the feedback you receive, preferably using a feedback workflow tool, such as Usabilla. The purpose of feedback tools is to extract valuable insight and eliminate the guesswork that’s typically associated with app or product testing.

Haven’t built your App yet? Well.. let’s talk about it!

How Much Does It Cost to Build a Mobile App?

If you own an established company or are just thinking about creating one from the ground up, chances are that the thought of building your own mobile app has crossed your mind. While web development has become a relatively common service that most business and startup owners are familiar with, the same cannot be said about app development. To help you navigate this critical market segment, we have taken it upon us to research how much it really costs to build a mobile app from scratch.

The Low-Cost Option

If you are a sole-proprietor on a tight budget, your first choice for mobile app development will likely be an independent freelancer. These days, it’s possible to find decent developers who will work for $50 per hour. And if you are willing to hire someone who is not based in the United States, that figure could be considerably lower.

Of course, any low-cost option isn’t without its downsides. For starters, the absence of a project manager means that coordinating efforts of multiple people (for example, your main developer and two designers) could turn out to be very time-consuming.

What’s more, freelancers will seldom help you nurture your vision and work together to create a cohesive app. You will have to know precisely what you want and be able to communicate your ideas to others.

But even with these downsides, hiring a freelancer could be the best course of action for small projects. You will be able to find plenty of talented developers on sites like upwork or toptal.

The High-Quality Option

There’s only so much that even the best freelancers can do. The development of larger applications necessitates a well-organized team of talented individuals, including a designer, account manager, and product manager, among many others.

Ken Yarmosh, the Founder & CEO of Savvy Apps, said back in 2010 that everybody who has more than $10,000 should consider working with a professional or agency. Things have changed since then, and modern apps are more complex than ever. Consequently, simplest apps start around $25,000 and more complex apps can push up over $1,000,000.

These numbers reflect how much enterprises are actually spending on app development. According to the Enterprise Mobility Exchange, 29.1 percent of respondents had a budget of $250,000–$500,000, followed by 25.3% who had over $1.5 million.

Software companies who work mostly with medium-sized clients say that their typical budgets are somewhere between $100,000 and $300,000. And applications with backend services can eat up as much as $500,000 in no time. What’s more, none of these numbers include a budget for Android, which is known for being much more expensive.

At bromin7, we see most of our startup projects fall somewhere between $70,000 and $250,000, depending on the complexity of the app. Medium-sized and Enterprise apps typically run at higher cost and fall under a web app category.

Cost Calculators

Probably the fastest way how you can get a somewhat accurate idea about the price of your app is to use mobile app cost calculators offered by several mobile app and platform companies.

A simple iOS app that lets users scan QR codes with a camera and share the results with friends on social media networks would cost almost $6,000, according to Otreva calculator. A more involved navigation for iOS and Android, with social login, navigation, GPS support, and dashboard would require more than $100,000, if we were to trust the estimation given by theimason calculator. The TCO Calculator by Kony provides us with our last example. The estimated price for an all-inclusive application for all major mobile platforms was well over $400,000.

Conclusion

It should go without saying that app development is not a one-time expense. Instead, it’s an ongoing process that will require future investments and maintenance. According to an AnyPresence survey nearly a third of enterprise mobile application development professionals update their applications once a month. for a medium-sized enterprise application project, such maintenance costs can reach as much as $11,000 per month.

Would like to get a quote? Hit us up here or via email info@bromin7.com.

7 Secrets to UI/UX Design When Building an App

With more than 2 million apps available in the Google Play Store and another 2 million in the Apple App Store, a good idea is no longer all it takes to win the attention of users and secure a place at the top of bestselling charts. Modern apps must be designed with the user in mind and optimized to create a seamless, enjoyable experience. In this article, you will learn 7 secrets to UI and UX design that you should always keep in the back of your mind when building an app.

Adaptive UI and UX

Even users who are not technically inclined have heard about responsive design. After all, the premise is simple enough: responsive design dynamically adapts to the size of the screen to provide end-users with great user experience no matter what device they run the app on.

But what if we could go a step beyond that? Try typing “gas station” in Google Search and notice that you get different results based on your location. In other words, the app dynamically changes the user interface and adjusts the user experience to give users better results, reduce the number of clicks it takes to do a certain action, or to expose relevant functionality when needed.

Push Notifications Matter

A recent study by Localytics Data Team revealed that push notifications boost app engagement by 88%. What’s more, they also convince 65% of users to return to the app within 30 days from enabling the notifications. The issue is that over 50% of users also find push notifications annoying, as discovered by another study from the same company.

The key is added value. Users don’t complain about push notifications in news applications because each notification provides them with valuable information. If you manage to do the same with your application, you are guaranteed to see an increase in engagement.

Search Is the King

Every time you deal with heaps of data or files, you need a convenient way how users can navigate through them and get what they want. Don’t underestimate your users and give them all the tools they might need, including search filters, the ability to sort the results by various criteria, and the option to limit the search to selected subcategories.

First Run Is the Most Important Run

According to a series of experiments by Princeton psychologists Janine Willis and Alexander Todorov, it takes humans just a tenth of a second to form an impression of a stranger from their face. Luckily for app developers, the average user is a bit more patient than that.

Still, the first impression your app makes is the most critical one. That’s why you must ensure that the first run goes without any hiccups. Use interactive guides to explain everything that might not be immediately clear and introduce new content on a step-by-step basis to avoid overwhelming the user.

Nobody Likes Crazy Touch Gestures

The average user uses 26 to 27 apps per month, according to a research on mobile behavior conducted by Nielsen. If each application used its own custom touch gestures, it would be nearly impossible to remember how to accomplish even the most basic tasks. The introduction of a new touch gesture is rarely the best way how to help users accomplish a certain task.

Support Is an Essential Part of the UX

Nothing is worse than if your app crashes, expect for one thing: when your app crashes in such a way that users feel like they have just encountered a glitch in the Matrix. Bugs are inevitable, so why not make them a part of the overall user experience? Explain users in a common language what went wrong and provide them with a link to your support page. Remember that “it takes 12 positive experiences to make up for one unresolved negative experience,” as stated by Ruby Newell-Legner.

Accessibility Comes First

So often is accessibility to people with disabilities just an afterthought in the development process. To make sure that your application is compliant with the Section 508 of the Rehabilitation Act of 1973, you need to design for it right from the start, rather than taking it into account only at later stages.

Conclusion

There’s no need to be scared of user experience and interface design. All it takes is a bit of common sense and adherence to the rules outlined above. Feel free to visit bromin7 here to learn how we can help you turn these best practices into an amazing application.