With more than 2 million apps available in the Google Play Store and another 2 million in the Apple App Store, a good idea is no longer all it takes to win the attention of users and secure a place at the top of bestselling charts. Modern apps must be designed with the user in mind and optimized to create a seamless, enjoyable experience. In this article, you will learn 7 secrets to UI and UX design that you should always keep in the back of your mind when building an app.
Adaptive UI and UX
Even users who are not technically inclined have heard about responsive design. After all, the premise is simple enough: responsive design dynamically adapts to the size of the screen to provide end-users with great user experience no matter what device they run the app on.
But what if we could go a step beyond that? Try typing “gas station” in Google Search and notice that you get different results based on your location. In other words, the app dynamically changes the user interface and adjusts the user experience to give users better results, reduce the number of clicks it takes to do a certain action, or to expose relevant functionality when needed.
Push Notifications Matter
A recent study by Localytics Data Team revealed that push notifications boost app engagement by 88%. What’s more, they also convince 65% of users to return to the app within 30 days from enabling the notifications. The issue is that over 50% of users also find push notifications annoying, as discovered by another study from the same company.
The key is added value. Users don’t complain about push notifications in news applications because each notification provides them with valuable information. If you manage to do the same with your application, you are guaranteed to see an increase in engagement.
Search Is the King
Every time you deal with heaps of data or files, you need a convenient way how users can navigate through them and get what they want. Don’t underestimate your users and give them all the tools they might need, including search filters, the ability to sort the results by various criteria, and the option to limit the search to selected subcategories.
First Run Is the Most Important Run
According to a series of experiments by Princeton psychologists Janine Willis and Alexander Todorov, it takes humans just a tenth of a second to form an impression of a stranger from their face. Luckily for app developers, the average user is a bit more patient than that.
Still, the first impression your app makes is the most critical one. That’s why you must ensure that the first run goes without any hiccups. Use interactive guides to explain everything that might not be immediately clear and introduce new content on a step-by-step basis to avoid overwhelming the user.
Nobody Likes Crazy Touch Gestures
The average user uses 26 to 27 apps per month, according to a research on mobile behavior conducted by Nielsen. If each application used its own custom touch gestures, it would be nearly impossible to remember how to accomplish even the most basic tasks. The introduction of a new touch gesture is rarely the best way how to help users accomplish a certain task.
Support Is an Essential Part of the UX
Nothing is worse than if your app crashes, expect for one thing: when your app crashes in such a way that users feel like they have just encountered a glitch in the Matrix. Bugs are inevitable, so why not make them a part of the overall user experience? Explain users in a common language what went wrong and provide them with a link to your support page. Remember that “it takes 12 positive experiences to make up for one unresolved negative experience,” as stated by Ruby Newell-Legner.
Accessibility Comes First
So often is accessibility to people with disabilities just an afterthought in the development process. To make sure that your application is compliant with the Section 508 of the Rehabilitation Act of 1973, you need to design for it right from the start, rather than taking it into account only at later stages.
There’s no need to be scared of user experience and interface design. All it takes is a bit of common sense and adherence to the rules outlined above. Feel free to visit bromin7 here to learn how we can help you turn these best practices into an amazing application.