FitFight – Global Fitness Competition Platform

Industry
Social media
Project type
Case study
Date
March 7th, 2024

Project details

Empowering individuals worldwide to engage in fitness challenges, track progress, and achieve their health goals through a competitive and supportive community.
FitFight is a mobile application that enables users to participate in fitness competitions with athletes from over 150 countries. Developed by members of the U.S. Army Special Operations, the app offers a platform for users to compete, track their performance, and win prizes, fostering a global community dedicated to health and fitness.

Services

0
Games monetize with Xsolla products and services on mobile, PC and the web
0
Payment methods accepted across 130+ currencies around the world
0 %
Average revenue increase for partners when they launch local payments through Xsolla
0

Weeks to launch from client brief
to MVP

Challenge

Creating a dynamic and engaging platform that motivates users to maintain their fitness routines can be challenging. Traditional fitness apps often lack the competitive and communal aspects that can drive user engagement and consistency. FitFight aimed to address this by introducing structured competitions and a global community to inspire users.

Approach

We developed FitFight as an intuitive and user-friendly application with the following key features:

  • Global Competitions: Users can enter various fitness competitions, challenging themselves and others worldwide.
  • Video Submissions: Participants submit videos of their workouts, ensuring transparency and authenticity in competitions.
  • Scoring System: A dedicated team reviews submissions and assigns scores, fostering a fair competitive environment.
  • Leaderboard and Rewards: Users can track their rankings on leaderboards and earn prizes, motivating continued participation.

The app’s design focuses on simplicity and engagement, encouraging users of all fitness levels to participate and improve

Outcome

FitFight successfully launched and attracted a diverse user base, with athletes from over 150 countries participating in competitions. The app has been praised for its innovative approach to fitness, combining technology with community engagement to promote health and wellness

What We Did

01/Concept Development

02/User Interface Design

03/Backend Development

04/Community Building

05/Launch and Marketing

Our Portfolio