Merging fan commentary and real-time engagement into a community-driven sports debate experience.
Headlines Sports is a mobile-first social platform that lets fans share hot takes, debate trending sports news, and connect with fellow enthusiasts in real-time. We partnered with the founding team to design, build, and launch the product from the ground up—leveraging AI moderation, real-time engagement features, and dynamic content feeds.
Weeks to launch from client brief
to MVP
Sports fans are highly engaged, but existing platforms (like Reddit or Twitter) often scatter conversations and make it difficult to participate in focused, real-time debates. Headlines wanted to centralize fan commentary, enable constructive arguments, and allow users to build their own following—without the toxicity or noise of traditional platforms.
The product also needed to scale across multiple leagues and sports, while encouraging daily check-ins and community growth.
We collaborated closely with the founding team to launch a social-first mobile app built around real-time sports headlines, daily debate topics, and short-form fan-generated content (“hot takes”). We introduced AI tools for content moderation, sentiment detection, and spam prevention, helping keep discussions meaningful and on-topic.
We also implemented a system of leaderboards, streaks, and gamification to reward high quality takes and drive repeat engagement.
Headlines Sports successfully launched to early adopters with growing traction during NFL and NBA seasons. The app has seen strong user retention, an increase in daily active users during live games, and positive feedback from fans for giving them a dedicated space to be heard. The platform is now gearing up for broader league-specific expansion.
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