X (formerly Twitter)

Industry
Social media
Project type
Case study
Date
March 7th, 2024

Project details

AI-powered internal analytics platform for enhanced decision-making
We partnered with Twitter to design and develop a custom, AI-enhanced internal data dashboard that empowered non-technical teams to visualize user engagement, access real-time insights, and reduce their reliance on data engineering resources.

Services

0
Games monetize with Xsolla products and services on mobile, PC and the web
0
Payment methods accepted across 130+ currencies around the world
0 %
Average revenue increase for partners when they launch local payments through Xsolla
0

Weeks to launch from client brief
to MVP

Challenge

Twitter needed a flexible, self-service analytics tool that would allow internal teams—particularly those outside of engineering—to access usage data, explore trends, and make informed decisions without requiring SQL knowledge or analyst involvement. Their existing setup was fragmented, time-consuming, and not scalable for cross-functional insights.

Approach

We collaborated closely with product, operations, and data teams at Twitter to identify the most common reporting needs and build a centralized, easy-to-use dashboard. Our focus was on making data accessible, actionable, and visually intuitive—while integrating securely with internal infrastructure and automating routine reporting logic.

Outcome

The platform became widely adopted across teams and played a key role in improving decision making speed, reducing dependency on analysts, and streamlining internal reporting. It scaled horizontally across departments and enabled better experimentation, campaign tracking, and user behavior analysis—saving both time and headcount.

What We Did

01/UX / UI Design of Dashboard

02/Integration with Internal Data Systems

03/Intelligent Drill-Downs & Reporting Automation

04/Role-Based Access & Custom User Views

Our Portfolio