WaBu (short for “Walking Buddy”) is a mobile app designed to connect university students and older adults for walk-based social wellness. With a dual mission of promoting physical activity and combatting social isolation, the app allows users to find walking partners within their campus or community.
Weeks to launch from client brief
to MVP
The client sought to build a community-centered app that bridges generational gaps and encourages walking for mental and physical health. They needed to modernize and stabilize their existing app, attract users across diverse age groups, and foster partnerships with organizations supporting senior wellness.
We partnered with WaBu to overhaul the app’s user experience and technical architecture. From rebranding with a playful mascot to optimizing usability across generations, we designed an intuitive platform that encourages social interaction and walk scheduling. The platform was enhanced with real-time messaging, location-based services, and social features like event invites, comments, and likes.
We also extended the app’s impact by onboarding insurance partners focused on elderly care, creating strategic alignment with the client’s mission to reduce depression and anxiety among seniors.
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WaBu (short for “Walking Buddy”) is a mobile app designed to connect university students and older adults for walk-based social wellness.
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